Videos

Target's Synthetic Color Ban and the $2B Cereal Portfolio Problem

Target announced that 100% of cereal sold in stores must be free from certified synthetic colors. Harmonya breaks down the portfolio impact across 383 branded UPCs.

https://youtu.be/AuB-WJl4a34

Target announced that by May 2025, 100% of cereal sold in stores and online must be free from certified synthetic colors. The same 383 branded UPCs impacted by that mandate are sold across Walmart, Kroger, Costco, and other major US retailers.

In this analysis, Harmonya breaks down which brands are most exposed, what the revenue impact looks like, and how product-level intelligence can help category teams respond to retailer mandates before they become shelf resets.

https://youtu.be/AuB-WJl4a34

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Target's Synthetic Color Ban and the $2B Cereal Portfolio Problem

Target announced that by May 2025, 100% of cereal sold in stores and online must be free from certified synthetic colors. The same 383 branded UPCs impacted by that mandate are sold across Walmart, Kroger, Costco, and other major US retailers.

In this analysis, Harmonya breaks down which brands are most exposed, what the revenue impact looks like, and how product-level intelligence can help category teams respond to retailer mandates before they become shelf resets.

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