Perspectives

Where CPG demand is heading, read at the product level.

Our point of view on the shifts reshaping how categories define themselves. Each one starts as a market signal and resolves into a product-level question. These are the shifts we are watching, and what they mean for your portfolio.

Agentic Commerce

Is your product data ready for agentic commerce?

AI shopping agents now decide which products get recommended. Take the readiness check across attributes, demand, and consumer voice.

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GLP-1 & Wellness

The GLP-1 claims your category wants are already on the label.

Why high protein, low sugar, and low carb are the claims driving GLP-1 shoppers, and how to see which of your products clear the bar.

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