Nutrition Profile

The label makes a claim. The profile has the number.

Nutrition Profile measures the actual nutrition values of every product in your category at the UPC level, scored against thresholds your team defines. Not what products say. What's in them.

SEE YOUR CATEGORY
38,412 UPCs measured in protein_snacks_category
Your threshold: High Protein ≥ 20g · Low Sugar < 5g
UPC Brand Product Protein (g) Sugar (g) Carbs (g) Serving Your Threshold

Every value measured at the UPC level. Every verdict scored to your definition.

The Challenge

Everyone can see the claims. No one can see the grams.

01

Claims aren't values

"High protein" on a label tells you what a brand chose to say. It doesn't tell you if the product clears the bar your shoppers now hold it to.

02

The bar just moved

GLP-1 reshaped what shoppers check before they buy: protein, sugar, carbs, by the number. One hundred plus categories are being re-evaluated against thresholds that didn't matter two years ago.

03

Your data stops at your portfolio

You may know your own formulations. You can't see measured values across every competitor and private label in the category. That's where the whitespace hides.

Signal vs Profile

What the market says. What the products measure.

"Is the market pushing high protein?" is a signal. "Are my products actually high protein, and are real levels rising?" is a profile. The gap between claim and measured reality over time is a study only Harmonya can run.

Market Attributes ▲ Claims up 3x YoY

Market signal

What products say and shoppers repeat.

“high protein!” packed with protein protein-rich 20g of protein great protein source protein powerhouse loaded with protein
Measured Attributes Measured protein (g), category UPCs

Measured profile

The grams actually in the products.

Your 20g bar
<5
5
10
15
20
25
30+
The Whitespace Demand for high protein vs. products that actually measure up
21 pts
unmet demand
Shoppers seeking high protein 0%
Products measuring past your 20g bar 0%
The gap is the study only Harmonya can run.
Your Thresholds

You set the bar. We measure every product against it.

Define what counts: 20g or more of protein is High Protein, under 5g of sugar is Low Sugar, by your standard or a triangulated range built from published dietetic research, expert input, and shopper panel data. Harmonya scores every UPC in the category against it, competitors included, and keeps the values current as products reformulate.

High Protein ≥ 20 g
15 25

Triangulated range: dietetic research · expert input · shopper panels.

Your portfolio
7 of 14 clear the bar
Category
17 of 40 clear the bar
Clears the bar Misses the bar Yours
17g → 21g One product reformulated. Kept current, re-scored automatically.
The Moment

GLP-1 shoppers buy by the number

Almost every GLP-1 question is a threshold question. How much protein. How much sugar. How many carbs. High protein, low sugar, and low carb are the claims GLP-1 shoppers actually seek, and the brands winning them are the ones that know where every product stands, theirs and their competitors'.

Read the full perspective: GLP-1 and CPG →
Use Cases

Where the measured layer earns its keep

Innovation and reformulation

See where your portfolio misses the thresholds shoppers now check, and which reformulations close the gap fastest. Measured values turn "should we reformulate" into a ranked list.

Brand messaging and claims

Validate that every claim clears the bar before it ships. Find products that earn a claim they aren't making, the cheapest growth in the portfolio.

Category and retailer story

Walk into the buyer meeting with the category's measured nutrition landscape: who actually leads on protein, where sugar is falling, and where your products win by the number.

Proof

Already measuring for category leaders

$300M+

Protein growth opportunities identified for a global CPG through consumer-centric insights.

Data layer

A leading pet nutrition manufacturer runs its portfolio on Harmonya's measured attribute layer.

Insights layer

A global food manufacturer's sugar category landscape analysis, the GLP-1 question answered through measured sugar values.

Ecosystem

Built on Measured attributes, delivered under Attribute Intelligence

Nutrition Profile is a named offering of Product Intelligence: measured attributes plus insights, packaged for the nutrition question. It lives under Attribute Intelligence and draws on the same maintained data layer as the Product Catalog.

Attribute Intelligence

Know what's true about every product. Market and measured attributes enriched at the UPC level, so every team works from the same product truth.

EXPLORE

Product Catalog

Accurate, always-current product attribution across your schemas, taxonomies, and teams. Standard and Custom editions, maintained automatically.

EXPLORE

See Your Category's Nutrition Profile

Get a personalized walkthrough of the measured nutrition landscape in your category: your products, your competitors, your thresholds.

SEE YOUR CATEGORY