Understand the specific product attributes driving consumer choice, track shifts in competitive market share, and guide winning strategies that resonate with your shoppers
Shopper Insights teams need precise, attribute-level data to pinpoint product trends and differentiate from competitors
Shopper Insights teams need data that goes beyond broad product categories. Without access to attribute-specific insights, such as purchase occasions or core ingredients, your team may miss key details driving shopper decisions.
Comparing market share across specific product attributes, like “keto” or “GLP-1”, can be cumbersome. Without precise competitive tracking, your team can’t fully capture or act on shifts in consumer preference.
Digging into granular data often requires navigating intricate, disparate data sets, which can slow down analysis and add friction when exploring trends.
Make shopper-driven decisions with clarity & precision with Harmonya's enriched product data
Harmonya’s enriched attribute data provides insights beyond category basics, allowing teams to analyze attributes like activities, claims, ingredients, and more.
This level of granularity gives your team a clear view into the specific aspects of products that drive shopper choice.
Harmonya’s attribute-level brand tracking lets your team identify performance shifts by specific product attributes, helping you understand where your brand leads and where you can capture additional share.
Our Insights Platform offers an intuitive interface, allowing insights teams to navigate data with ease. This enables faster, more efficient analysis, empowering your team to explore data without disruption.
Understand shopper preferences, guide competitive strategy, and create shopper-centric experiences with Harmonya’s precise, attribute-level insights
Harmonya’s granular product data enables shopper insights teams to see beyond broad category metrics, identifying specific attributes that drive shopper decisions. With access to insights at the attribute level, your team can shape strategies that directly align with shopper preferences.
Attribute-level competitive tracking reveals how your brand performs relative to others within specific product categories. By understanding the strengths and gaps across attributes like flavors or ingredients, you can adjust your positioning and gain ground in areas where shoppers’ preferences are shifting.
Inform decisions on assortment, attribution, competitive intelligence, and brand strategy to grow your business.
The core of Harmonya’s capabilities is the granular mapping of products and their related, dynamic concepts.
Supercharge your product data by enriching your trusted sources of product data with attributes and characteristics pulled from millions of online product listings.
Automate the attribution of product data to your specifications, enabling consistent taxonomies across your trusted data sets regardless of the source.
Supercharge your product data by enriching your existing sources of product data with attributes, concepts, and characteristics sourced from millions of online product listings.
Harmonya's proprietary technology processes extensive product-related data, enriching your current dataset with insights from consumer reviews, ingredients, descriptions, claims, and more.
This harmonized data asset equips your teams and systems with strategic opportunities for growth.
Harmonya customers gain access to an unparalleled level of product insight and can tap into the attributes that matter most to consumers. A 360 product lens that surfaces hidden drivers behind in-market dynamics.
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