Leverage Harmonya to boost visibility, drive conversions, and make every ad dollar count by optimizing your Retail Media strategy with enriched, consumer-centric insights
Achieving a high return on Retail Media requires strategic targeting, precise data, and real-time insights
In crowded retail ecosystems, securing top placements is crucial yet challenging. Without data-driven insights, your products risk getting lost among competitors, reducing brand awareness and missed conversion opportunities.
Retailers provide access to large, diverse audiences, but lack of granularity in consumer segmentation leads to broad targeting. This dilutes your ad spend, as you’re unable to focus on high-intent shoppers who are most likely to convert.
Retail Media platforms vary in their reporting capabilities, making it challenging to get a complete view of ad performance. Without unified performance data, optimizing spend across campaigns and channels becomes guesswork, limiting your ability to refine and scale successful tactics.
Boost every ad dollar with Harmonya's consumer-driven product insights to create better audiences
Harmonya’s enriched attributes allow you to segment audiences with precision, ensuring ads reach consumers who align with your brand’s key attributes.
This targeting capability reduces wasted spend and drives higher conversion by connecting your products with shoppers who matter most.
Harmonya provides contextual, consumer-driven insights that help tailor ad messaging and creative that resonate. By understanding the product attributes that matter most to shoppers, you can create more relevant, high-impact ads that drive purchase intent and improve performance.
Harmonya provides competitive insights that reveal how your brand is performing relative to competitors. By better understanding competitors’ product data, you can adjust bids and placements to stay visible and capture attention, driving incremental sales growth.
Fuel visibility, create better audiences, capture market share
With Harmonya’s enriched product data, every dollar spent on Retail Media reaches a more relevant audience, driving a higher return on ad spend. Optimized targeting not only increases conversions but also maximizes budget efficiency.
Harmonya’s insights-driven approach ensures your products remain highly visible in competitive categories, capturing consumer attention and improving brand positioning. This increased visibility translates directly into more conversions and market share.
Inform decisions on assortment, attribution, competitive intelligence, and brand strategy to grow your business.
The core of Harmonya’s capabilities is the granular mapping of products and their related, dynamic concepts.
Supercharge your product data by enriching your trusted sources of product data with attributes and characteristics pulled from millions of online product listings.
Automate the attribution of product data to your specifications, enabling consistent taxonomies across your trusted data sets regardless of the source.
Supercharge your product data by enriching your existing sources of product data with attributes, concepts, and characteristics sourced from millions of online product listings.
Harmonya's proprietary technology processes extensive product-related data, enriching your current dataset with insights from consumer reviews, ingredients, descriptions, claims, and more.
This harmonized data asset equips your teams and systems with strategic opportunities for growth.
Harmonya customers gain access to an unparalleled level of product insight and can tap into the attributes that matter most to consumers. A 360 product lens that surfaces hidden drivers behind in-market dynamics.
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Learn why Harmonya is trusted by top CPGs and retailers in a brief product demo.
