Product Intelligence for CPG and Retail

Harmonya connects product listings, reviews, and performance, turning it into intelligence your team can act on.

See where growth is happening, why it's happening, and what to do next.

Empowering Leading Brands & Retailers with Data-Driven Insights

You know what sold. You don't know why.

Most CPG teams rely on sales data and trend reports that describe what happened. But those tools can't explain which product attributes are actually driving demand, how mature a growth theme really is, or where your portfolio has competitive gaps.

TRADITIONAL SEGMENTATION
CategoryDairy
Sub-CategoryMilk & Shakes
SegmentProtein Shakes
BrandNational Brand
SKU26g Shake, 14 oz
Pack TypeSingle Bottle
HARMONYA'S WAY
Protein Shake 26G · ULTRA-FILTERED · ENRICHED AT UPC LEVEL
Reviews
Retailer Listings
Product Images
Ingredients & Labels
Ratings & Q&A
Web & Social
Product Intelligence Harmonya · Enrich · Normalize
Claims
Lactose-FreeUltra-FilteredLow SugarNon-RBSTGluten-FreeNo Artificial FlavorsKeto-FriendlyGrass-Fed
Benefits
26g ProteinMuscle RecoveryGut HealthImmune SupportSustained EnergySatiety
Textures
CreamySmoothThickRichFrothy
Flavors
VanillaChocolateCookies & CreamSalted CaramelStrawberry
Eat With
CoffeeOatsFruitCerealPeanut Butter
Occasions
Post-WorkoutPre-WorkoutOn the GoBreakfastMeal Replacement
Dietary
High ProteinLow CarbWheyCaseinDairy
Packaging
Grab BottleResealableSingle-ServeMultipackRecyclable
Demand Theme Maturity
Emerging
Growing
Established
Saturated
Sleep Recovery
Lactose-Free
High Protein
Gut Health
Reduced Sugar
EmergingSleep Recovery
GrowingLactose-FreeGut Health
EstablishedHigh Protein
SaturatedReduced Sugar
One lens Product Intelligence powers: where each demand theme sits in its lifecycle.

Product Intelligence that turns product data into action.

Harmonya works in three connected layers. We start with your product data, enrich it at the UPC level, and turn it into intelligence your team can apply across every commercial decision.

40M+ products enriched  ·  17,000+ attributes tracked  ·  103M+ consumer reviews connected

Demand Intelligence

Identify the growth themes driving your category and benchmark your brands against competitors at the product level.

Explore Demand Intelligence
Explore Demand Intelligence

Consumer Intelligence

See what consumers are actually saying about your products and connect that sentiment to the themes driving purchase decisions.

Explore Consumer Intelligence
Explore Consumer Intelligence

Attribute Intelligence

Structure your product data at the UPC level so every team, system, and retailer works from the same language.

Explore Attribute Intelligence
Explore Attribute Intelligence

Built for how CPG teams actually work

Whether you're optimizing assortment, building a retailer story, or benchmarking against competitors.

Learn About Product Intelligence
Learn About Product Intelligence

Shopper
Insights

Understand the product attributes driving consumer choice and track competitive shifts at the theme level.

See Shopper Insights Use Cases
See Shopper Insights Use Cases

Assortment Optimization

Decide which items to expand, delist, or localize based on the demand themes actually driving your category.

See Assortment Use Cases
See Assortment Use Cases

Brand Messaging

Shape packaging, PDP copy, and campaigns using the language shoppers actually use.

See Brand Messaging Use Cases
See Brand Messaging Use Cases

Promotion Planning

Decide which products to promote, where to activate, and when to spend based on real shopper signals.                

See Promotions Use Cases
See Promotions Use Cases

Retail Media Optimization

Target retail media with attributes and themes built on real shopper language, so spend reaches the right products and audiences.

See Retail Media Use Cases
See Retail Media Use Cases

Retailer Omnichannel Strategy

See how your products show up across every retailer and channel, even when UPCs and listings don't match.

See Omnichannel Use Cases
See Omnichannel Use Cases

Product Dictionary

Give every team one consistent reference for product attributes and language, across systems and categories.

See Product Dictionary Use Cases
See Product Dictionary Use Cases

What our Customers are saying

“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.

Rylee Rogers

Category Sales Advisor

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View Full Story

“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”

Michael Mackezyk

Senior Manager, Data Capabilities

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View Full Story

“Harmonya enables us to instantly analyze consumer reviews and sentiment to understand which ingredients matter most to shoppers, giving a new perspective on shopper priorities.”

Byron Ransom

Marketing Director - Positive Choice Brands Insight & Strategy

See Demand Intelligence
See Demand Intelligence

"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"

Kristina Foreman

Category Analyst

View Case Studies
View Case Studies

"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"

Savita Kharbas

Senior Director of Category and Consumer Insights

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View Case Studies

“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”

Rylee Rogers

Category Sales Advisor

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View Full Story

"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."

Wendy Fan

Commercial Strategy Manager

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View Case Studies

“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”

Michael Mackezyk

Senior Manager, Data Capabilities

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View Full Story

"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."

Bailey Harrison

Senior Associate Brand Manager

View Case Studies
View Case Studies

See What Consumer-Led Product Data Can Do

Go from messy, generic product data to precise, shopper-led decisions. Learn how Harmonya structures, enriches, and analyzes data to drive action.