Create a Product Dictionary Grounded in Shopper Language
Build a shared product reference that makes your catalog searchable, consistent, and usable across teams.
Most Teams Don't Have a Product Dictionary
Teams rely on inconsistent naming, partial attributes, and manual workarounds to describe products.
Without a shared dictionary, search breaks down, reporting slows, and every team defines products differently.
No shared product language
Different teams use different terms for the same product traits.
Manual fixes spread everywhere
Spreadsheets, one-off attributes, and custom fields multiply.
Discovery suffers
Shoppers (and agents) can't filter by the characteristics and attributes they care about.
Building a Product Dictionary with Product Enrichment
Create a shared product reference grounded in shopper language, designed to support analysis, comparison, and scenario planning across CPG & Retail teams.
Attribute-Level Understanding
Use a Product Dictionary built from consumer language to see which product traits matter, how they cluster, and where performance differs across items and brands.
Comparable Competitive Views
Apply a consistent attribute reference across brands and retailers to compare products on the same terms, without manual tagging or cleanup.
Confident Scenario Planning
Test assortment and positioning scenarios using a shared product language that reflects how shoppers actually evaluate products.
A Product Dictionary Built for Deeper Understanding
Establish a shared product reference grounded in shopper language to support analysis, comparison, and confident decision-making across teams.
Attribute-Level Visibility
See which product characteristics matter to shoppers, how they cluster, and where differences emerge across items and brands using a consistent product language.
Competitive Clarity
Evaluate products on the same terms by applying a single attribute reference across brands, retailers, and assortments.
AI-Powered Product Intelligence for CPGs and Retailers
Supercharge your product data
Enrich your existing datasets with millions of product attributes, concepts, and consumer-driven characteristics to capture the full story behind each item.
AI-Powered Data Processing
Leverage Harmonya’s AI to transform unstructured product information into organized, meaningful insights across reviews, descriptions, claims, and more.
A Harmonized Growth Foundation
Equip every team with a harmonized, shopper-centric data asset that fuels smarter decisions, faster insights, and stronger performance.
Harmonya Helps You Make Faster, More Confident Decisions
Whether you’re launching a new SKU, building a category story, or trying to hit your retail media goals.
Shopper Insights
Understand what’s shaping consumer behavior.
What our Customers are saying
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
What Our Clients Are Saying
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Doe John
Co-Founder
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
John Doe
Co-Founder
Insights Agent:
Product Insights in Seconds
Get instant answers from reviews, sales data, and enriched product attributes. Spot trends, validate messaging, and understand what drives shopper decisions.
See What Shopper-Led
Product Data Can Do
Go from messy, generic product data to precise, shopper-led decisions. Learn how Harmonya structures, enriches, and analyzes data to drive action.