Benefits, occasions, taste and texture, read from reviews, listings and brand pages. What a brand claims and what a shopper reports are kept apart.
Every field starts as a phrase someone published, coded to an attribute and a canonical value.
Shopper reviews across the retailer sites we read. The sentence is what gets coded, so a review returns the benefit a shopper named.
Product pages, descriptions and bullets across the sites that carry the item. The merchandising language that sits between what the pack says and what the shopper reports.
Benefit and occasion language the brand publishes itself, on the pack and the product page. Kept separate, so a brand's claim is never read as a shopper's report.
What shoppers published, coded to an attribute, at the UPC, across the whole category.
A benefit is climbing in reviews right across the category, and the retailer's shelf carries almost nothing that delivers it. That gap, with the products that would fill it, is the joint business plan slide.
The words shoppers use are read, coded and joined to the UPC. A rising theme becomes something you measure in your own category.
The benefit shoppers keep naming that your pack never mentions. Usually the line that belongs on the next design, and the claim worth testing first.
At a leading snacks manufacturer, demand themes read across 5,000 products surfaced more than $300M in revenue opportunity, including one theme worth $130M the portfolio had barely entered.
Contextual is one of three layers. Core is what the product is. Custom is the structure you define.
Pick the one that fits where the work happens. The attributes underneath are identical.
“The relationship between Coca-Cola and Harmonya has truly felt like a partnership. We treat them as an extension of our team.”
Rylee Rogers
Fmr. Category Sales Advisor
“Before Harmonya, we couldn’t track competitor innovations online effectively. Now we can see how fast they’re scaling, just like we do in brick and mortar.”
Michael Mackezyk
Senior Manager, Data Capabilities
"Harmonya is becoming a powerful unlock across our organization—it's being explored as a cross-functional innovation, brand strategy, and product development tool."
TJ Hanel
Director Omni-Commerce Retail Media Strategy
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"Harmonya enables us to efficiently uncover deeper insights into consumer sentiment and product ingredient preferences, allowing us to identify actionable opportunities to meet shopper needs and enhance category shopability"
Kristina Foreman
Category Analyst
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"Harmonya is elevating and enhancing the way we analyze and tell stories with data. The platform enables us to uncover deeper insights that have measurable impact. The team is collaborative, innovative, and truly invested in our success!"
Savita Kharbas
Senior Director of Category and Consumer Insights
“With Harmonya’s review data, we can quantify what customers are saying and compare which products meet their needs best—not based on what we say, but on what they say.”
Rylee Rogers
Fmr. Category Sales Advisor
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"Working with Harmonya has been a game-changer – keeping us deeply engaged through new product releases while empowering us to turn complex data into clear, actionable insights."
Wendy Fan
Commercial Strategy Manager
“What Harmonya came up with was an AI-powered solution that helped us match 2,000 missing items. That gave us visibility into $1.7 billion in annual sales we were previously blind to.”
Michael Mackezyk
Senior Manager, Data Capabilities
"The Harmonya team has played a vital role in finding insights on texture, flavor, and nutritional content across our competitive set, identifying innovation whitespace, and sparking additional conversations as we develop concepts for our brands."
Bailey Harrison
Senior Associate Brand Manager
Contextual attributes are what the market already says about a product. Read them at the UPC, and the plan and the pack start from the same place.
Say what shoppers are already saying, in the words they used, coded to an attribute your team can sort on.
Thirty minutes on your categories. How the attributes get built, and the questions your team could put to them.
