Virtual Event

Shopper Signals: Sizing the Clean Label Opportunity in Frozen Meals

Start Date

May 14, 2026

End Date

May 14, 2026

Event Time

11:00 am

11:30 am

CMA Co-Hosted Webinar

May 14, 2026 | 11:00 AM CT | 30 Minutes + Live Q&A

Co-hosted with CMA, featuring Nestlé and Harmonya

Overview

"Clean label" has become one of the most crowded spaces in frozen foods, but what it actually means depends on which shopper you ask. Some describe it through the lens of nutritional transparency. Others focus on ingredient simplicity, sourcing ethics, or how a product fits a specific diet or lifestyle. For category teams trying to build an assortment and merchandising strategy around health, that ambiguity makes it hard to know where to invest.

‍

In this session, Harmonya and Nestle walk through how a review-driven analysis of the frozen meals category translated more than 115,000 shopper conversations into four distinct Demand Themes, then quantified each one against UPC-level sales data. The result is a clear view of what shoppers actually mean when they talk about "clean label," how big each theme is, and where the shelf doesn't reflect what shoppers are asking for.

‍

Speakers

Heather Bentley, Category Strategy — Frozen Meals, Nestle USA

Jon Groth, Senior Customer Success Manager, Harmonya

‍

Format

30 minutes of content followed by live, moderated Q&A.

Speakers:

Keynote Session: The Future of Commerce: 2030
Presented by Dan O’Connor, Executive Fellow at Harvard Business School

Join Dan O'Connor, Executive Fellow at Harvard Business School, for an insightful session on "The Future of Commerce: 2030." In this session, Dan will explore the strategic imperatives and transformative forces shaping the future of retail. Delving into the evolving retail industry S-curves, he will focus on the rise of social selling and the emergence of Agentic commerce - driven by the increasing demand for expansive, dynamic product data.
‍
Dan will also unpack the critical drivers of change, including advanced data strategies and GenAI use cases that are reshaping brand and retail workstreams. As these trends redefine retail organizations and roles by 2030, Dan will offer insights into what this means for retailer-supplier collaboration.
‍
Looking ahead, Dan will outline the key attributes that will distinguish the Retailer of the Year and Supplier of the Year in 2030, providing a strategic roadmap for thriving in the evolving industry value chain.
‍
This session is essential for the Walmart and supplier community, offering the strategic foresight needed to navigate and succeed in the future of retail!

Request a Demo

Learn why Harmonya is trusted by top CPGs and retailers in a brief product demo.

Get a Demo