Tradeshow

NRF 2026 - Innovaction Showcase

Start Date

January 11, 2026

End Date

January 13, 2026

Event Time

3:38 pm

NRF Innovation Showcase

January 2026
Booth 8129

Overview

NRF Innovation Showcase

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Harmonya is exhibiting at the NRF Innovation Showcase, where retailers and brands explore what’s next in commerce technology.

At booth 8129, we’re demoing our Insights Agent and showing how enriched product data prepares teams for agentic commerce. As software increasingly drives discovery, comparison, and recommendation, product data becomes the input that shapes decisions.

We focus on how consumer language from reviews and product listings feeds intelligent systems. That language influences how products surface, how they are positioned, and how they compete when agents act on a shopper’s behalf.

Visit booth 8129 to see how leading teams use product-level insights to stay relevant as shopping behavior continues to change.

What We’re Showing at NRF

How consumer language influences product discovery and recommendation
Why enriched product data is foundational for agent-driven commerce
How insights teams answer strategic questions faster without adding manual work

Each discussion is grounded in real category examples across retail and consumer brands, with a focus on practical application rather than theory.

Speakers:

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Keynote Session: The Future of Commerce: 2030
Presented by Dan O’Connor, Executive Fellow at Harvard Business School

Join Dan O'Connor, Executive Fellow at Harvard Business School, for an insightful session on "The Future of Commerce: 2030." In this session, Dan will explore the strategic imperatives and transformative forces shaping the future of retail. Delving into the evolving retail industry S-curves, he will focus on the rise of social selling and the emergence of Agentic commerce - driven by the increasing demand for expansive, dynamic product data.
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Dan will also unpack the critical drivers of change, including advanced data strategies and GenAI use cases that are reshaping brand and retail workstreams. As these trends redefine retail organizations and roles by 2030, Dan will offer insights into what this means for retailer-supplier collaboration.
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Looking ahead, Dan will outline the key attributes that will distinguish the Retailer of the Year and Supplier of the Year in 2030, providing a strategic roadmap for thriving in the evolving industry value chain.
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This session is essential for the Walmart and supplier community, offering the strategic foresight needed to navigate and succeed in the future of retail!

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