Tradeshow

CMA | SIMA 2025 Annual Conference

Start Date

February 16, 2025

End Date

February 19, 2025

Event Time

9:00 am

9:29 am

Overview

Join Harmonya at the CMA | SIMA 2025 Annual Conference, taking place from February 16-19, 2025, at the JW Marriott Hill Country in San Antonio, Texas. This year’s theme, “The Retail Balancing Act: The Intersection of the Shopper, Economic Climate, and Innovation,” sets the stage for insightful discussions on navigating the evolving retail landscape.

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This year we'll be presenting an exciting use case from The Coca-Cola Company, where we'll explore how the category team is using Harmonya's enriched product data to align shelf strategies with consumer preferences to enhance shopper engagement and drive category growth.

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Book time with the Harmonya team below!

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Details

• Dates: Feb 16-19, 2025

• Location: JW Marriot Hill CountrySan Antonio, Texas

• Key Themes: Assortment planning, shopper trends, innovation strategies, and balancing priorities in the modern retail landscape.

We look forward to seeing you at CMA SIMA 2025!

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Speakers:

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Keynote Session: The Future of Commerce: 2030
Presented by Dan O’Connor, Executive Fellow at Harvard Business School

Join Dan O'Connor, Executive Fellow at Harvard Business School, for an insightful session on "The Future of Commerce: 2030." In this session, Dan will explore the strategic imperatives and transformative forces shaping the future of retail. Delving into the evolving retail industry S-curves, he will focus on the rise of social selling and the emergence of Agentic commerce - driven by the increasing demand for expansive, dynamic product data.
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Dan will also unpack the critical drivers of change, including advanced data strategies and GenAI use cases that are reshaping brand and retail workstreams. As these trends redefine retail organizations and roles by 2030, Dan will offer insights into what this means for retailer-supplier collaboration.
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Looking ahead, Dan will outline the key attributes that will distinguish the Retailer of the Year and Supplier of the Year in 2030, providing a strategic roadmap for thriving in the evolving industry value chain.
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This session is essential for the Walmart and supplier community, offering the strategic foresight needed to navigate and succeed in the future of retail!

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