Understand What’s Driving Growth in Your Category
Demand Intelligence maps the themes, maturity curves, and brand positions shaping consumer demand so your team can act on what’s emerging before competitors see it.
One Demand Framework
Every engagement delivers three connected outputs that turn enriched product data into category-level growth strategy.
Apply Intelligence To Decisions That Matter
Turn demand signals into strategic advantage across your organization
Assortment Strategy
Use demand themes and maturity curves to identify which product attributes are under-indexed on shelf versus consumer demand. Build assortment recommendations grounded in what shoppers actually want, not just what’s historically sold.
Innovation Pipeline
Spot emerging demand themes before they saturate. The Theme Maturity Curve shows R&D and innovation teams where consumer interest is accelerating, giving you a 12–18 month head start on product development.
Retailer Storytelling
Arm your sales team with data-backed category narratives. Brand Scorecards and demand theme maps give retailers a clear picture of where your brands lead and where the category is heading, making every buyer meeting a strategic conversation.
Real Outcomes
From Real Teams
CPG leaders use Demand Intelligence to find growth their legacy tools miss.
6 months
Coca-Cola
Coca-Cola’s shelf strategy team used Demand Intelligence to identify attribute-level gaps between consumer demand signals and current shelf assortment, driving targeted recommendations across key retail partners.
$1.2B
RTD Coffee Category
A leading RTD coffee manufacturer used demand theme mapping to uncover $1.2B in whitespace opportunities by identifying emerging flavor and functional attributes that competitors hadn’t addressed.
$300M+
Global CPG — Protein & Nutrition
A global CPG company applied the Theme Maturity Curve across their protein and nutrition portfolio, identifying $300M+ in addressable demand tied to emerging functional claims and prioritizing innovation investment where consumer pull was strongest.
Part Of A Complete Intelligence Framework
Demand Intelligence is one of three modules built on Harmonya Enrichment, the industry’s deepest product attribute dataset. Each module delivers a different lens on your category.
Consumer Intelligence
Understand the voice of the consumer at scale. Consumer Intelligence connects ratings, reviews, and sentiment data to the same enriched attribute framework, revealing how shoppers talk about the themes driving your category.
Attribute Intelligence
See every product through its attributes. The foundational data layer: enriched, normalized, and continuously updated product attributes across your entire category landscape.
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See What Demand Intelligence Looks Like for Your Category
Get a personalized walkthrough of the demand themes, maturity curves, and brand positions in your category.