Mars Petcare faced a pressing issue that’s familiar to many CPG companies: significant data gaps and missing retailer IDs across online platforms, especially on Amazon and Chewy, where around 20% of their products lacked crucial UPC-level insights. These blind spots limited their omnichannel market understanding and optimization efforts, hampering strategic decision-making.
Missing retailer-specific IDs prevented Mars Petcare from linking online sales data to specific products, undermining their understanding of category dynamics, pricing trends, and competitive positioning. In an industry where precision is key, these blind spots impacted their ability to make data-backed decisions for product assortment, pricing, and promotional strategies.
As their eCommerce footprint grew, so did the urgency to solve this challenge, enabling their teams to react to market shifts, optimize product positioning, and maintain a competitive edge.
Mars Petcare needed more than a fix for missing data—they needed a way to see the whole picture. That’s where Harmonya’s Product Reveal solution came in. This AI-powered solution brought Mars Petcare’s data into focus by linking over 2,000 previously disconnected retailer-specific IDs to UPCs. Suddenly, the products they couldn’t track were part of a clear, unified view.
Using advanced machine learning, Harmonya filled in the blanks for crucial product details—category, sub-category, manufacturer, and more—that were scattered or inconsistent across online retailers. Now, Mars Petcare had a complete map of where each product fit, how it performed, and how it stacked up against the competition. For the first time, their team could make strategic decisions backed by data they could actually trust.
The result? Mars Petcare could finally make the most of their eCommerce strategy. They were no longer held back by scattered insights but empowered by a single source of truth, making it easier to act fast, stay competitive, and drive growth across channels.
With Product Reveal, Mars Petcare quickly saw the impact of having a complete view of their data:
•Thousands of products, newly visible. They gained access to insights on products that were previously off the radar, opening up an additional $1.7 billion in annual sales insights that had been missing.
•A clearer, smarter path for decision-making. Armed with detailed, reliable data on previously unknown products, their teams could make informed decisions across their entire eCommerce strategy—from understanding what’s driving sales to adjusting their product lineup based on real-time insights.
•Sharper market visibility. With a more accurate view of the market, Mars Petcare could pinpoint the best moves for product placement, strategy, and pricing, building a foundation for smarter, more strategic growth.
Product Reveal didn’t just fill in the blanks; it empowered Mars Petcare with the clarity and confidence they needed to make data work for them—at scale.
Learn why Harmonya is trusted by top CPGs and retailers in a brief product demo.
