Managing product data attribution has long been a challenge for CPG brands and retailers. Whether you’re dealing with inconsistencies across teams or struggling to keep up with ever-changing product categories, this task often turns into a never-ending cycle of manual data entry. That’s where Harmonya's Insights Platform steps in to break the cycle.
At our recent Harmonya's events, including the Complexity to Clarity event, Ran, co-founder and head of product at Harmonya, took the stage to unveil our AI-powered platform designed to simplify and automate product data attribution. If you’ve ever wished for a more efficient way to handle your product data, you won’t want to miss this video!
Key Takeaways from Ran’s Presentation:
1. Why Product Data Attribution is a Nightmare
Product attribution doesn’t follow a one-size-fits-all approach. Whether it’s different teams needing different attributes, or inconsistent taxonomy and category definitions, organizations often find themselves buried in spreadsheets, trying to keep everything aligned.
2. The Solution: AI-Powered Automation
Harmonya’s Automated Attribution Platform brings a fresh approach to this old problem. By leveraging machine learning models, our platform automatically fills in missing attributes, flags inconsistencies, and generates predictions across thousands of products. All with precision, and without the manual work. This approach also supports product catalog enrichment, enhancing visibility and searchability for better results.
3. Custom Fit for Every Team
One of the standout features of the platform is its flexibility. No matter the team, category, or schema—we can accommodate custom needs. The platform learns from your current data and builds models tailored to the way your organization codes products, ensuring seamless integration with your existing workflows.
4. The Power of AutoML
Ran dives into the technology behind the solution, explaining how our AutoML pipeline selects the best machine learning algorithms to handle everything from identifying key product attributes to predicting future ones. This sophisticated, behind-the-scenes system makes sure that your data is always accurate and up-to-date.
5. Better Accuracy Over Time
With each new product and data source, our platform gets smarter. The more data it processes, the better its predictions become—giving you confidence that your product data is complete and correct, every time. This is further enhanced by our AI-powered product data enrichment solutions.
Watch the Full Presentation Below!
In the video, Ran breaks down these concepts in more detail, walking through the platform’s capabilities and demonstrating how it transforms data attribution into a seamless, automated process. Whether you’re a category manager, insights leader, or working on the data team, this presentation offers actionable insights for anyone grappling with product data complexity. Learn how Harmonya also delivers shopper insights to navigate complex data and track competitive positioning.
Get in Touch
Have questions or want to see the platform in action? Reach out to us at info@harmonya.com to learn more about how Harmonya’s AI-driven platform can simplify product data attribution for your team!
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