What We Do
Legacy product data structures lack descriptive and diagnostic power and limit growth for brands and retailers.
Harmonya's proprietary technology ingests information about products from millions of online product-related data points and appends the data you use today with unique attributes and concepts from consumer reviews, ingredients, product descriptions, and more.
This harmonized data asset empowers your teams and technologies with strategic opportunities to drive growth.
Harmonya's language for products incorporates the perspectives of consumers, brands and retailers and can be leveraged by any application and domain that uses product data
Industry’s first product language
Unconstrained vocabulary
Harmonya does not limit product characteristics to a predefined set of attributes. The absence of predefined hierarchies and characteristics reveals the ‘unknown unknowns’ about products.
Consumer & industry voice
Harmonya captures the ways consumers express their product perceptions and experiences, while simultaneously maintaining fundamental product attributes commonly used by the industry.
Product graph
At the core of Harmonya’s language: a complex mapping of products and their related concepts. Our platform is powered by a constantly expanding set of inputs.
Dynamic & evolving
Harmonya’s data infrastructure is constantly refreshing, ingesting new inputs, and continuously connecting products with new concepts, ensuring that its language accurately reflects the consumer and industry point of view.
Enterprise applicability
Harmonya provides an API-based data enrichment and augmentation layer, alongside a set of distinct applications that enhance the value of its underlying product data language.
Powering multiple core domains across the organization
Category management
Harmonya’s ability to marry consumer, shopper, and industry perspectives with product performance data unlocks an unprecedented depth of understanding for category managers to act on.
E-Commerce & product search
Granular and rich product understanding enables more dynamic product listing optimizations, and helps shoppers explore and find products that meet their evolving needs and preferences.
Product catalog management
Harmonya’s machine learning models can help automatically manage product catalog and item master data needs such as dynamic product classification and categorization capabilities.
Product innovation
Harmonya’s evergreen and dynamic insights engine can help innovation and R&D teams understand what’s driving success in the market with better precision, and significantly reduce the time it takes to bring products to life and on the shelf.
The backbone of
Harmonya’s language
Data Acquisition Engines
Data acquisition engines continuously run and refresh to ingest product related data from publicly available and customer data sources
Data harmonization
Data components such as nutrition classifiers and attribute normalizers unify unstructured data originating from multiple sources
Knowledge Graph
Harmonya's product knowledge graph applies advanced relation discovery techniques to identify how clusters of products are related to one another
Product language engines
ML and NLP models, including topic modeling and sentiment analysis, form the complex mapping of products and their related concepts
Applications & API
An API based enrichment layer, coupled with a flexible application suite addresses distinct industry use cases
