Go beyond traditional product data to find actionable insights through consumer-specific product tags tied to item-level sales.
Experience unique, consumer-focused product data with Harmonya's Insights Platform. Gain a competitive edge with differentiated, data-informed strategies.
Surface additional product tags (attributes, characteristics, concepts, etc) connected to sales data to see the true dynamics of category trends and product performance.
Increase your market share by identifying subsegments that outperform the broader category. Focus your strategy on these dynamic subsegments to capitalize on emerging trends before they go mainstream.
Select groups of tags to compare product performance over time and inform decisions in marketing, category management, and product innovation. Analyze how tags such as Consumer Benefits, Product Claims, or Concerns influence sales and market dynamics.
Dive into our Tag Exploration tool, a playground for the curious. Investigate which product tags are driving or draining the category, discover new marketing opportunities, and so much more.
Discover product tags showing significant sales growth, rapidly gaining traction, and surpassing the category.
Find new tags with current low sales but significant growth rates. Stay ahead of the curve by identifying and investing in these high-potential areas early on.
View tags mentioned often in product reviews to understand preferences and improve product offerings based on real consumer experiences, each tied to a UPC.
Compare multiple brands to uncover shared and unique tags. Understand the 'why' behind product performance differences.
Choose any brands to compare their tags side by side to directly evaluate the performance and characteristics of each brand, helping you understand their strengths and weaknesses in the market.
Shared Tags highlight common attributes, offering insights into market standards and consumer expectations, while Differentiated Tags reveal unique features that set each brand apart, guiding your strategy to leverage distinct advantages.
Inform decisions on assortment, attribution, competitive intelligence, and brand strategy to grow your business.
The core of Harmonya’s capabilities is the granular mapping of products and their related, dynamic concepts.
Supercharge your product data by enriching your trusted sources of product data with attributes and characteristics pulled from millions of online product listings.
Automate the attribution of product data to your specifications, enabling consistent taxonomies across your trusted data sets regardless of the source.
Supercharge your product data by enriching your existing sources of product data with attributes, concepts, and characteristics sourced from millions of online product listings.
Harmonya's proprietary technology processes extensive product-related data, enriching your current dataset with insights from consumer reviews, ingredients, descriptions, claims, and more.
This harmonized data asset equips your teams and systems with strategic opportunities for growth.
Harmonya customers gain access to an unparalleled level of product insight and can tap into the attributes that matter most to consumers. A 360 product lens that surfaces hidden drivers behind in-market dynamics.
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