Like many large CPGs, this Fortune 100 brand managed numerous data sets to get a clear picture of how their brands were performing and what was happening in the retail landscape. But here’s the catch: none of these data sets spoke the same language. They had different naming conventions, structures, and attribution methods, leaving this Leading CPG Brand stuck with a fragmented view of their market.
The team had to rely on manual reconciliation as the only option—and it wasn’t pretty. This Fortune 100 CPG poured millions into service providers, only to end up with a semi-consistent view of their data. Even then, they had to rely on time-consuming, ad-hoc work to piece together what was actually happening in the market. Questions from leadership took days or weeks to answer, and the team had to submit incomplete reports; not a fun situation for anyone.
When this enterprise CPG leader partnered with Harmonya, they needed more than just another data tool; they needed a new way to harmonize their product data, bringing it all under a unified framework. We started by creating a common backbone for their data using our proprietary models. This backbone connected core assets—manufacturers, brands, packaging, sizes—laying the groundwork for true data alignment.
But we didn’t stop there. We pulled in new attributes from millions of product listings and reviews. It wasn’t just about adding more tags; it was about bringing their data to life. Now, it’s a consistent, actionable resource they can actually use across the board.
Here’s where things really changed. We used machine learning to dig into how this leading CPG brand organized their products and why. Then, we took their preferred naming conventions and applied them to all their external data sources, automatically harmonizing product attributes across the board.
The outcome? The Fortune 100 CPG gained a consistent naming structure and a set of enriched attributes that spanned every data set they used. And thanks to our platform's ability to ‘flip hierarchies,’ they could now view their data through multiple lenses—whether it was their internal framework, a retailer's schema, or a data provider’s hierarchy—all with just a few clicks.
Now, with Harmonya’s Attribution Management Platform, this enterprise CPG leader can instantly harmonize any new data set with their internal view of the market. No more manual reconciliation. No more incomplete reports. The platform understands their unique conventions and brings future data into alignment seamlessly.
This shift turned product data from a headache into a competitive edge. No more wasting time wrangling data. Their teams could finally focus on what really mattered—spotting trends, finding opportunities, and making confident decisions. Leadership got the clarity they needed to drive smarter strategies and deliver spot-on reports.
Today, this Fortune 100 CPG isn’t just handling their data; they’re really using it. With Harmonya’s attribution management platform, they’ve taken the error-prone, time-consuming work of sorting out product details and automated it. Now, their team can actually focus on finding insights and planning smart moves. They’re not just reacting to the market anymore—they’re thinking ahead and making data a real part of their game plan.
And that’s the kind of teamwork that turns fragmented data into real growth.
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