Case Study

CMA Webinar - How Mars Petcare Bridged Data Gaps to Drive Product Performance

Date
Start Date
October 2, 2024
End Date
October 2, 2024
Time
Event Time
11:00 am
-
11:30 am
Featured Event

Overview

Discover how Mars Petcare collaborated with Harmonya to tackle data challenges and fuel growth through AI-powered harmonization and insights. Learn scaled approaches to enhance product data accuracy, map unique identifiers, and achieve a comprehensive market view. This session will provide real-world strategies for closing data gaps, conducting competitive product-analysis, and uncovering category trends. This session is perfect for category managers and insights teams looking to leverage AI for a competitive edge.

Speakers:

Keynote Session: The Future of Commerce: 2030
Presented by Dan O’Connor, Executive Fellow at Harvard Business School

Join Dan O'Connor, Executive Fellow at Harvard Business School, for an insightful session on "The Future of Commerce: 2030." In this session, Dan will explore the strategic imperatives and transformative forces shaping the future of retail. Delving into the evolving retail industry S-curves, he will focus on the rise of social selling and the emergence of Agentic commerce - driven by the increasing demand for expansive, dynamic product data.

Dan will also unpack the critical drivers of change, including advanced data strategies and GenAI use cases that are reshaping brand and retail workstreams. As these trends redefine retail organizations and roles by 2030, Dan will offer insights into what this means for retailer-supplier collaboration.

Looking ahead, Dan will outline the key attributes that will distinguish the Retailer of the Year and Supplier of the Year in 2030, providing a strategic roadmap for thriving in the evolving industry value chain.

This session is essential for the Walmart and supplier community, offering the strategic foresight needed to navigate and succeed in the future of retail!

Request a Demo

Learn why Harmonya is trusted by top CPGs and retailers in a brief product demo.