At the CMASIMA Conference, Harmonya presented alongside Coca-Cola to showcase how AI-driven product data enrichment is transforming how brands manage their product portfolios and accelerate insights. The session, led by Brandon Warshaw, a CPG analytics veteran, and Tyler Buttle, Fmr. Group Director of Sales Analytics at Coca-Cola, highlighted the ever-growing complexity of product data and the need for quicker, data-backed insights to meet evolving market demands.
The discussion focused on:
•Speed to Insight: How Harmonya’s platform accelerates the process of uncovering actionable product insights, enabling teams to close the gap between vast datasets and limited resources.
•AI-Driven Product Attribution: The power of Harmonya’s technology in connecting granular product attributes with consumer behavior, providing insights that traditional data sets miss.
•Real-World Application: Coca-Cola’s experience using Harmonya to discover unique product differentiators, such as the unexpected consumer perception of PowerAid as a metabolism booster compared to Gatorade.
Attendees left with practical strategies for leveraging AI and data to drive innovation, optimize product offerings, and stay ahead in the competitive CPG landscape.
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