Tradeshow

CMA Annual Conference - 2024

Start Date

February 26, 2024

End Date

February 28, 2024

Event Time

8:00 am

5:00 pm

https://youtu.be/CgGA4D5zd10

Overview

At the CMASIMA Conference, Harmonya presented alongside Coca-Cola to showcase how AI-driven product data enrichment is transforming how brands manage their product portfolios and accelerate insights. The session, led by Brandon Warshaw, a CPG analytics veteran, and Tyler Buttle, Fmr. Group Director of Sales Analytics at Coca-Cola, highlighted the ever-growing complexity of product data and the need for quicker, data-backed insights to meet evolving market demands.

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The discussion focused on:

     •Speed to Insight: How Harmonya’s platform accelerates the process of uncovering actionable product insights, enabling teams to close the gap between vast datasets and limited resources.
     •AI-Driven Product Attribution: The power of Harmonya’s technology in connecting granular product attributes with consumer behavior, providing insights that traditional data sets miss.
     •Real-World Application: Coca-Cola’s experience using Harmonya to discover unique product differentiators, such as the unexpected consumer perception of PowerAid as a metabolism booster compared to Gatorade.

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Attendees left with practical strategies for leveraging AI and data to drive innovation, optimize product offerings, and stay ahead in the competitive CPG landscape.

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Speakers:

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Keynote Session: The Future of Commerce: 2030
Presented by Dan O’Connor, Executive Fellow at Harvard Business School

Join Dan O'Connor, Executive Fellow at Harvard Business School, for an insightful session on "The Future of Commerce: 2030." In this session, Dan will explore the strategic imperatives and transformative forces shaping the future of retail. Delving into the evolving retail industry S-curves, he will focus on the rise of social selling and the emergence of Agentic commerce - driven by the increasing demand for expansive, dynamic product data.
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Dan will also unpack the critical drivers of change, including advanced data strategies and GenAI use cases that are reshaping brand and retail workstreams. As these trends redefine retail organizations and roles by 2030, Dan will offer insights into what this means for retailer-supplier collaboration.
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Looking ahead, Dan will outline the key attributes that will distinguish the Retailer of the Year and Supplier of the Year in 2030, providing a strategic roadmap for thriving in the evolving industry value chain.
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This session is essential for the Walmart and supplier community, offering the strategic foresight needed to navigate and succeed in the future of retail!

Request a Demo

Schedule a personalized demo to see how Harmonya enriches product data, surfaces high-growth attributes, and maps shopper language back to the SKU level. We’ll walk through relevant category workflows, show how teams move from data cleanup to action, and answer questions about fit. Want proof first? Watch the Harmonya Enrichment Overview or explore Case Studies before booking.

Get a Demo